In an effort to tackle the rising issue of food insecurity among college students, UConn star Paige Bueckers has signed a deal that will help address hunger on campus.
The “paige bueckers 2022” is a recent article that talks about Paige Bueckers and her new deal with the NIL. The article discusses food insecurity for students in college.
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Philippou, Alexa ESPN
- Covers WNBA and women’s collegiate basketball.
- For the Hartford Courant, he formerly covered UConn and the WNBA Connecticut Sun.
- Stanford graduate with further experience at the Dallas Morning News, Seattle Times, and Cincinnati Enquirer.
MINNEAPOLIS, Minn. — Paige Bueckers, a sophomore on the UConn women’s basketball team, has a new name, image, and likeness deal that aims to solve student food poverty.
Bueckers, the national player of the year in 2021, will be the platform’s first student-athlete brand ambassador. Bueckers and Chegg.org, the company’s philanthropic arm, have teamed up with hunger relief organization Goodr to hold a pop-up food store on Saturday in Minneapolis, near Bueckers’ hometown, where 6,000 free meals will be distributed.
Bueckers and the Huskies are in town for the Final Four, where they will face Stanford in the national semifinals on Friday (9:30 p.m. ET, ESPN).
Bueckers, who shot to national prominence last season, missed 19 games this season due to a knee injury before returning in late February to help the Huskies reach their 14th straight Final Four.
It means a lot to Bueckers, a native of Edina, Minnesota, to be able to accomplish this in her hometown, she told ESPN in an email. “It’s really rewarding to be able to give back to a community that has given me so much, particularly after not knowing for so long whether I would be able to play on the court with my team. But this is simply the beginning.”
On school and college campuses, the sophomore guard intends to create permanent free Goodr food shops. According to Chegg, since the onset of the COVID-19 epidemic, 32 percent of college students in the United States have experienced food poverty.
“I consider myself quite fortunate to have grown up with food on the table,” said Bueckers. “Today, I want to make sure I’m sharing the opportunities and resources I’ve been given with those who may want assistance. I have a lot of advantages, and it is my job to share them with others.”
Bueckers earlier announced collaborations with StockX, Gatorade, and Cash App, as well as submitting a trademark registration for the term “Paige Buckets” to be used on sports equipment, as one of the main beneficiaries of new NIL rules and policies established over the summer.
According to Axios, Bueckers — who has nearly 1 million Instagram followers — had the highest estimated social media post value ($62,900) among both men’s and women’s Sweet 16 athletes, while another Opendorse estimate cited in the Wall Street Journal estimated Bueckers could make $1 million per year off NIL opportunities.
Bueckers had earlier said that she would “strictly concentrate on basketball” throughout the event and would not sign any NIL agreements. “Anything you see today was pre-banked,” Bueckers’ Wasserman agent Lindsay Colas recently told Business Insider.
Paige Bueckers has founded the Paige Bueckers Foundation, which aims to include social justice and equality elements into her deals.
Bueckers said, “My purpose has always been to utilize my platform to raise and shine my light on others.” “Building a company while playing college basketball has always been about the difference I can make, and this relationship is a fantastic illustration of that.”
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